An SEO audit is an important part of any website’s maintenance plan. While a comprehensive audit is typically done by an expert, a simple crawl, analysis, and report can be accomplished by anyone. It’s important for businesses to know whether their site is optimized for search engines so that they can continue to attract potential customers.
A reliable audit will perform a variety of tasks including reviewing links, evaluating on-page elements, checking page speed, and identifying missing meta data. It will then provide recommendations for improvement based on the results of these tasks.
Depending on the size and complexity of a website, it may need to be audited every few months or even more often. A site with a lot of content or a large number of pages may need to be audited more often to ensure that changes are being implemented quickly and effectively. Conversely, a small site may only need to be audited once a year to ensure that it’s still meeting the needs of its users.
While audits are very important to keep your website up-to-date and competitive, they should be done by experts to ensure that your site is being optimized as best as possible.